Au Royaume-Uni, on estime que quelque sept millions de personnes en âge de travailler souffrent d'un handicap, ce qui représente un énorme pouvoir d'achat.
Il s'agit de la "livre violette", dont la valeur économique est estimée à 249 milliards de livres sterling.
The ‘purple pound’ is a term used to describe the spending power of handicapé people and their families. Its influence is growing to proportions that businesses can no longer ignore, with many tapping into this lucrative market and reaping the benefits. In collaboration with the Extra Costs Commission and with support from disability charity Scope, BDF has launched the first ever award that recognises their efforts: the Extra Costs Award.
Some companies are already standing out for taking the initiative. Sainsbury’s recently rolled out trolleys designed specifically for children with disabilities, that are now used in stores across the country. RBS and Natwest have invested in hi-tech, fully accessible mobile branch vans that can be used by customers with mobility restrictions who are unable to make it into a bank branch. And EE are just one of many organisations that now offer a video relay service for customers who use British Sign Language as their first language.
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